It sounds like a thing right out of a sci- thriller. A evil doctor making individuals his subjects for his / her vile experiments. But this is far from this scene, as a legitimate test is being done for the sake regarding recognizing human behavior and also psyche. And like countless other experiments done, there needs to be a subject, and its quite fascinating that some doctors are turning their attention to smartphone users.
Indeed, you read it right ? if you use an iPhone, a Blackberry or perhaps the latest Android powered phones, then you are part of this review. And what exactly is this glorious study, you may ask? According to online surveys and statistics, smartphone people develop a certain behavior to get loyal to certain brand and create a cult following.
In the US along with UK alone, almost 33% of men and women are smart phone users according to Nielsen surveys and many of them stay with a brand name despite the obvious weakness, one in particular is the case with the Apple iPhone 4. For some reason, Apple advertising techniques had the ability to make people stick to the iPhone 4 though there were apparent connectivity problems, especially to left handed users.
It can be traced back to the way Apple have marketed their products. From a psychological stand point, they have successfully created an image in people’s minds that having an Apple iPod, iTouch or even iPhone can be something that makes you “cool” and “fashionable” despite certain design flaws.
Iphone insurance for example has toppled almost all other Smartphone insurance plan in the UK with Blackberry simply having a 24% of the share of recent insurance policies. Comprehensive iPhone insurance UK promises to protect a person’s Apple Touch screen phone from theft, loss and accidental damages and since several are overall Apple fans, these policies offer like hotcakes.
It’s no surprise that Microsoft and Nokia will have a heck of a time wanting to kick out the iPhone in the top spot by rivalling through features and technology alone. According to marketing researchers, this war won’t be won with absolute logic alone because Apple gadgets have been sold on an emotional level, it can only be defeated emotionally too.
Even though insurance for iphone provide strong protection towards loss, theft and accidental damages, it does have a problem since many policy owners tend to cancel their policies and ride their cover with what their banks are offering these people. But still statistics and emotional studies remain constant – Apple customers are mentally loyal with their brand and only a good emotionally rich marketing trick can kick it off the top spot.