Since launched in 2010, iPad has been suspected and sought after, then becomes a creativity and influence symbol for Apple. However, after more than three years of product iterations, market is tired of this super large and expensive device day by day. The data IDC released last week shows that both sale and market share are declining worldwide. In Chinese market, the iPad shipments have plummeted to 28%. Although iPad is still the best tablet PC, the consumers’ attitudes to tablet have been changed.
Throughout the entire market, only iPad market shares are shrinking, while Samsung and Nexus7 are improved steadily. Let’s call the strong rivals of iPad “Others” which are mainly constituted by some small-scale Android tablet PC manufacturers in China. Others produce almost 40% tablet PCs. Most of them are gathered in Shenzhen, and mainly produce tablet PCs under one thousand RMB to ship to the small and medium-sized cities and other developing countries.
Others have encountered catastrophe around 2010 when their products used low-performance chips and outdated capacitive screens which have bad user experience compared with iPad. Last year, Apple launched iPad mini, Google launched Nexus 7 with high-clarity screens, and Others also entered the new period of quad-core and high-resolution screen.
At the same time, Others learn something from the past catastrophe, begins to build their own brands, and settles down to develop the sale channels in second and third tier cities even some towns. One distributor of tablet PC said, he has agented one domestic tablet PC which sale price is from 1200 to 5000 RMB, and the gross profit is 10% per tablet. He sold the smuggled iPad before which gross profit was less than 5%.
Even though Others have get much improvement, iPad still is the king of tablet PC and unshakeable. Apple has a say in the field of small-sized tablet PC after launching iPad mini, and owns more consumers with the lower price. So it seems iPad is invincible. However, the sales trend since 2012 shows that the iPad consumer groups haven’t been enlarged more even though the launching of iPad mini and iPad 4. iPad mimi hasn’t influenced the Nexus and Kindle market and only occupied the portion of large inch iPad. Once the retina screen launches, the trend will intensify. Currently, lots of consumers still choose 9.7 inch iPad and are not satisfied with the screen resolution of iPad mini.
Look the iPad users around, more and more people just play iPad in bed or sofa. One research report of iOS devices shows, the iPad using time is focused on 8PM – 10PM. As you know, the smart phone shipments are doubled all over the world, but the younger product tablet PC is saturated.
“The consumer wants is nothing but Galaxy Note with iOS system”. This review is agreed by most people. Apple always denies the large-screen iPhone, but Android mobile phone is trying to do the large screen. Such as Samsung has broken the 5 inch limit, Huawei and Sonny have larger than 6 inch screen. If we have one large-screen mobile phone and the related optimizations, why we need the 7 inch tablet PC?
Once we have one smart mobile phone, then the requirements for tablet PC are various. The professional persons need productivity equipment, and the game players need the practical control. However, it is not realistic if Apple wants to use two tablets with different sizes but the same contents to meet all consumers, let alone the expensive price.
Apple has iPhone, iPad and iPod Touch, but iPod Touch was past and iPad is in a recession. So iPhone is more and more important for Apple.
In the end, let’s view one online worldwide shop – Handgiftbox sells tablet PCs and hot gadgets globally.