You many think that successfully creating an app that is both functional and useful to the general public is the hardest part. Even if you have completed you app on a Windows platform and left the encoding to someone else. The truth of the matter is, your journey has just begun. Now you have to submit this app to Apple so that it can be approved for the iTunes app store. This is one of the largest app market on the internet today and quite frankly speaking, if your app is not featured here, then you have a really tough time ahead of you as far as trying to get it to the masses is concerned.
But even after you have had it approved for and featured in the iTunes app store, there is still quite a long way to go if you are to make any profits at all from your hard work. You can make this jouirney by learning how to perform iPhone app development on Windows. The app store carries just about every single app ever created. There are so many apps that are diverse in both nature, functionality, pricing and appeal. In order to stand out here and have people purchase and download your app, additional marketing techniques need to be employed.
When marketing your app, the first thing you need to think about is how you can highlight its uses to the users. People only buy things they need or things they think they need. If you can’t get them to need your app, then the very least you can do is make it impossible for them to go on without installing your app on their phones. This is where social media and viral marketing comes into play.
App Marketing Techniques
.Use Social Media
Social media platforms such as Facebook, Twitter and YouTube have created some of the most sensational viral marketing campaigns we have ever seen. Something that is obscure and absolutely meaningless to us one day, can be the one thing we can’t do without the next. This is the power that social media wields. Find the strengths of your app and market it to the most influential forums or individuals within your chosen niche. One idea and is often used is to give these individuals a free download in exchange for a genuine, but positive review on their social media handles. They will act as endorsements for your app, provided they are impressed.
.Promote on iTunes
Apple’s iTunes is by far the most popular app store today. The millions and millions of Apple product users are on the constant look out for new apps they can experiment with and hopefully purchase. This means that they make numerous visits to the iTunes store every now and again. By promoting your app here, you are effectively putting in front of millions and millions of potential buyers and users.
.Submit it for review on tech forums
Besides the endorsement of industry runners, you need to submit your app to the most popular and even obscure tech review forums at your disposal. People only buy from people they trust. The best part about this is that, once your app has been reviewed by these tech forums, by simply creating an affiliate agreement with these sites, you can have them selling your app for you. They already have the following, and since people always buy from people they trust, an ad banner on these sites will lead to more sales than just a simple review. That is a great thought to bear in mind when you are learning how to make iPhone apps.
The most important thing to remember is that you have to create an app that is both appealing and relevantly functional. This is the first step. Otherwise, everything else will be a waste of time.