The Blackberry Torch is one of the latest handset releases from mobile phone giant Blackberry and comes equipped with several changes and upgrades from their previous phones that should prove exciting for fans of mobile technology.
The biggest change implemented by Blackberry with the release of the torch is the introduction of the new operating system Blackberry 6. This system will seem comfortably familiar to users of any of the old models but also introduces new features that keep up with other top smart phone operating system developers, such as Apple and Android. Its multimedia functions rival these competitors and in some aspects beat them. The improvement of the Blackberry’s youtube and podcast applications are extremely impressive. The speed of these make the last handset look poor in comparison, videos load instantaneously and there is hardly any loading time at all. The standard of the videos has also come a long way, the quality is crystal clear and looks like high definition.
Blackberry has always prided itself on its ability to provide its customers with unparalleled messaging and e mail software and with the torch this legacy seemingly continues. Those who are fans of social networking are especially in luck as access to Facebook, MySpace, Twitter and Blackberry’s own messaging software, the Blackberry Messenger, are all available and easy to use. The blackberry messenger system took the world by storm when it was introduced as it gave blackberry users the facility to chat to other blackberry users without having to worry about how much they are spending on text messages. The blackberry messenger is very similar to msn messenger and users only need the blackberry pin of the person they want to talk to and they can chat instantly.
The Web browser also seems to be a victory for Blackberry as it is quick and user friendly, with the option of fast multi-tab browsing, and utilises the Torch’s impressive hardware well with features such as the double tap zoom working much better than many of the cheaper smart phones on the market. The double tap zoom has been a long standing problem with some of the cheaper smart phones on the market as the screen can be over or under sensitive. People where finding that when they went to click on something on a website and the screen was zooming in, blackberry have eradicated all these problems.
One of the most striking aspects of the torch is that of the marketing Blackberry have used to promote it. The Torch has not been launched with the idea of business at its core as the majority of Blackberry phones have been in the past and its move towards a more casual customer is reflected in its looks. The Torch still retains the QWERTY keyboard that its users love but also incorporates a touch screen as well; moving it into more direct competition with the iPhone or the Samsung Galaxy. At the same time though it retains the quirky Blackberry features that previous phone owners will know and love.