Can we explain why this is the case? Is it possible to analyze some of the decisions Apple made that put them in this place, ensuring their serious dominance when it comes to the ‘best’ smartphone (even if they don’t have all the market share yet)? It seems like no one can pull off any reasonable level of competition so far (except for the great try that is the Palm Pre). Here are 5 specific reasons as to why this happened.
#5: Planning ahead always works
You’ve got some software and hardware makers who change up their plans every few months, and bombard the market with more phone models than is ever necessary. Apple didn’t do this — they just made the one phone, worked insanely hard on making it really good, and haven’t deviated from that plan so far.
#4: The Mac developer community is great
There are loads of great developers out there doing work for the mac, and they know all about good design. Apple’s SDKs have always been extremely high-quality, and this fosters great quality in their developers, too. Naturally, this was their approach with the iPhone, and it has seriously paid off.
#3: The iPhone OS is to phones what OSX is to desktops
No rocket science here, really — if you can control your hardware well enough, and make the software, too, your quality should automatically go up, especially when your QA standards are as high as Apple’s. No huge range of phones or clones to run the software, and you avoid all those pitfalls that come with every other mobile OS out there.
#2: Apple has turned being the underdog into a fine art
People still make a lot of crazy predictions about how this or that Apple product will fail, and the iPhone was seen as the biggest gamble (and potential disaster) of them all. When it came to the app store, things were even more grim — until it surpassed a billion downloads and everyone just kinda shut up and said “wow.”
#1: Their high standards come from the top
Because Apple worked so hard on their operating system, phone hardware, and built-in applications, those standards are passed down to the developers. If there’s one ‘very simple reason’ why so many of those applications in the app store are so good, it’s this — rigorous standards at the top lead to high quality, all the way down the line.